AR technology

Why are retailers adjusting their marketing strategies with AR clothing try-on? Primarily, consumers are hesitant to purchase clothing online because they can't touch or see more details before buying. According to a report, 71% of consumers frequently shop with brands that implement AR into the customer journey, indicating that AR technology will reshape various fashion sectors, including e-commerce, brick-and-mortar stores, manufacturers, and more.

Boosting Sales Conversion Rates and Reducing Returns for E-commerce

 

Innovative try-on technology

Innovative try-on technology creates engaging and memorable online shopping experiences that empower consumers to make more satisfying purchase decisions quickly. Shoppers can freely explore 3D garments, try on various pieces of clothing anytime and anywhere, and customize products based on their personal style, significantly enhancing sales conversion rates and repeat purchase rates for e-commerce. According to McKinsey, 70% of returns are due to poor fit or style, so providing consumers with hyper-realistic try-on effects will greatly reduce return rates.

World of Fashion

In the world of fashion and online shopping, Kivisense is leading the way with its innovative AR (Augmented Reality) garments that offer a fresh perspective on trying out clothes before making a purchase. These revolutionary solutions can seamlessly integrate into various platforms, such as the Internet, applications, Shopify, and physical stores, providing customers with the ability to virtually assess the style, fit, shape, and size of clothing items.

Kivisense's AR technology incorporates real-time body tracking, allowing consumers to experience the perfect fit no matter how they move or pose. The level of detail in the virtual garments is so remarkable that they closely resemble their physical counterparts in store displays.

Mapping technology

One of the key advancements leveraged by Kivisense is 3D body mapping technology, which precisely maps the clothing onto the customer's body. Additionally, material simulation adds a touch of realism by simulating the effects of gravity on the garments. These innovations have significantly enhanced customer engagement and boosted conversion rates for numerous brands, providing immersive and interactive shopping experiences. 

Farfetch, the renowned luxury fashion retailer, has embraced this technology enthusiastically. Gareth Jones, Farfetch's CMO, emphasized the importance of offering customers the ability to try on products from the comfort of their homes, making the digital shopping experience more enticing. Farfetch introduced an AR clothing try-on tool, allowing users to virtually try on Virgil Aloha’s Grayish collection at their convenience. This tool incorporates voice-activated controls, enabling users to experiment with 40 different voice commands. Once customers find their perfect outfit, they can easily share it with friends and complete the purchase with a single click. This approach emphasizes private and personalized interactions, shifting the focus from public sharing to direct messaging.

Virtual Wardrobe

Kohl's, a well-known retailer, has also stepped into the augmented reality arena with its Virtual Wardrobe. This innovative feature allows shoppers to curate their ideal style from a curated selection of Kohl's products. When customers discover a look they love, they can make the purchase right from the comfort of their home. Kohl's Virtual Wardrobe showcases their top spring styles, sports attire, and athleisure items. In its latest iteration, users can find fashion inspiration by mixing and matching various Levi's products to create trendy outfits. Furthermore, customers can virtually try on Levi's Driver jackets and capture photos to share with friends. Leveraging AR technology, Kohl's has strengthened its bond with Gen Z consumers and significantly improved sales conversion rates.

Conclusion

In conclusion, Kivisense and brands like Farfetch and Kohl's are at the forefront of transforming the online shopping experience through AR technology. These innovations not only enhance customer engagement but also revolutionize the way we shop for clothing, making it more interactive, immersive, and personalized than ever before.